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August 13, 2015

Lean Lessons Learned: Basic Customer Development & Experiment Design

• Product Design & Usability

Startup lessons learned at one of the lean sessions during Rockstart Accelerator 2013 program. The mentors that led the session speak to the camera about what startups should keep in mind when talking to customers and designing their customer development experiments. - The competitive advantage of having your own customer data - Define your customer segment - Define your research method according to the goal of the experiment - Go deeper than demographics