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November 27, 2015

Wirewax - Increasing Engagement through Interactive Video

• Tech Trends & Innovation

Video is flat, how cool would it be to interact with video? With WIREWAX - you can. Based out of the UK, WIREWAX is the world’s first interactive video platform, empowering users to add clickable hotspots, or ‘tags’, to any moving person or object in video. Proven to increase engagement up to nine times higher than a static link at the bottom of the video frame, these tags encourage viewers to explore extra content, opportunities to buy or help create immersive experiences.