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July 14, 2015

In Conversation With Fidji Simo, Director of Product, Facebook - LeWeb'14 Paris

• Product Design & Usability

• Trends & Events

Fidji Simo is a Director of Product at Facebook who leads the product teams in charge of video and advertising in News Feed, on web and mobile. Most recently, she launched videos and video ads that autoplay in News Feed. She was also in charge of simplifying Facebook’s ad product from 27 ad formats to only 7. Fidji joined Facebook from eBay. There, she was part of the Strategy group and rotated through eBay’s main offices of France, Spain and the US, then joined eBay’s incubation team to develop new growth businesses. Fidji holds a Master of Management from HEC Paris, and spent the last year of her Master program at UCLA Anderson School of Business. She holds several advertising-related patents.